As an independent global partnership focused solely on long-term investment in growth companies, Apax wanted a sleek and stylish ballpen that would promote their key values.
Working across four global sectors: Tech & Telco, Services, Healthcare, and Consumer, they needed a solution equally as impressive as their client list.
First, we gave the Apax marketing team a variety of handpicked options. They picked their favourite which was a high quality metal ballpen. This was then personalised with their logo and values laser engraved creating something that whispered elegance, while shouting their brand.