first direct. The bank with personality, yep we said it. A brand that knows exactly where it fits and it shows. First Direct are innovators, their quirky personality sets them apart from the formal banking world. They put humanity at the heart of all they do, meaning they needed employee packs to create brand and human impact for big employee occasions. See the results below…

Vision? Check. Bring it to life? Let’s go! Two bespoke packs, for major life moments. One to onboard fd team members and one to ‘onboard’ new arrivals! No product was left without leaving the mark of fd’s personality on it. The welcome box, kitted new starts out from top to toe and the new arrivals box, delivered a grand smile to tired eyes! As a recipient, the unboxing, the storytelling and all-round fun brings you right into the arms of the brand. Stay tuned for more awesome projects from fd.

As a recipient, the unboxing, the storytelling and all-round fun brings you right into the arms of the brand. How to make a human connection with employees? This is how.

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