Sales kick-offs hit a rut? Here’s how to bring back the buzz and set off with purpose… In the world of sales, the energy and momentum of a successful kick-off event can set the tone for the entire year. Sales kick-offs are pivotal in aligning teams, introducing strategies, and motivating sales professionals to achieve their … Continued
Whether it’s simply a brand refresh or full rebrand, the success of launching a rebrand can make or break all of the hard work until now. They say a rebrand is only as successful as its launch campaign! So, let’s make it awesome.. Branded merchandise can be a powerful tool when it comes to a … Continued
What is a swag pack? Well, a swag pack, swag bag, swag bundle… …you get the idea! Is an assortment of branded goods put together into one package. They can have multiple uses, such as marketing campaigns, events, during conferences, and even for internal employee promotions! They can also include free samples, company information, printed material, … Continued
Product launches seem to be a dark art… some fly and some never seem to get off the ground. But why is that? The truth is, it’s all about emotional connection. Sounds hard, especially if you’re offering complex tech products in a B2B environment (you’ve got this!) but it’s simple really – instead of pushing … Continued
A blog for B2B marketers on how to improve ABM campaigns with direct mail. This blog looks at how exactly direct mail works well as part of ABM integrated campaigns, and ways marketers can employ direct mail as an outsourced turnkey service for best results. You’ve done your due diligence. Hand-picked your people and companies. … Continued
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